The way my website addresses this type of audience is by having a bold and dramatic feel, which gives a big impact. Also we have put new and current news articles, which tell the reader what is happening and who is being effected. Also the audience i felt may want to see pictures and videos of the problems faced by the troops, so i have added my own photos and videos that i have taken during my time in cadets. which show so of the problems faced but not on such a dramatic scale.
Overall i think that my website will be effective in attracting people willing to donate and showing what really happens during war.
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